Life Saver Pool Fence

• Trusting LMFNYC to Sell the American Dream in Pool Fencing •

Doing Well While Doing Good…

Life Saver has been, for decades, the largest and most revered manufacturer of pool fences in the Nation.

In 2023, after a succession of record breaking years, they tapped LMFNYC to lead the creative launch of their new franchise model.

Our approach not only grew the pool of potential franchisees through social media shorts, but then, through a series of corporate features, used both aspiration and education to turn each viable candidate into an eager applicant.

Our approach was three pronged : sell the quality of the product, the profitability of the franchise system and the integrity of the people behind it.

In laying out the logical case for the investment in Life Saver, and underpinning it with a look into the passion and sincerity that binds the organization, we delivered a campaign that hit every base… a campaign that made the Life Saver path not only wise, but filled with positivity and support.

Life Saver Pool Fence

• Trusting LMFNYC to Sell the American Dream in Pool Fencing •

Doing Well While Doing Good…

Life Saver has been, for decades, the largest and most revered manufacturer of pool fences in the Nation.

In 2023, after a succession of record breaking years, they tapped LMFNYC to lead the creative launch of their new franchise model.

Our approach not only grew the pool of potential franchisees through social media shorts, but then, through a series of corporate features, used both aspiration and education to turn each viable candidate into an eager applicant.

Our approach was three pronged : sell the quality of the product, the profitability of the franchise system and the integrity of the people behind it.

In laying out the logical case for the investment in Life Saver, and underpinning it with a look into the passion and sincerity that binds the organization, we delivered a campaign that hit every base… a campaign that made the Life Saver path not only wise, but filled with positivity and support.

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© 2024 ALL RIGHTS RESERVED