Habberstad BMW

• Trusting LMFNYC to Sell the Bavarian Dream in New York •

“It’s not just a BMW, it’s a Habberstad BMW”

To capitalize further on their hard earned reputation and increase market share, New York’s Habberstad BMW Group tapped LMFNYC to lead a creative campaign that highlighted the Habberstad differentiators : from their expansive inventory and state of the art facilities to their well oiled service department and vibrant sales teams.

The campaign, which included social content used on Instagram, Facebook, Google and the Habberstad Newsletter, was a significant success. Not only did it inspire new faces to come in and inspect the Habberstad operation for themselves, but renewed loyalty among existing clients and rewarded exemplary staff by driving prospects right into their arms.

It was an honor to bring the Habberstad Group, an American BMW institution, to life through video.

“This was, by far, the greatest video work we’ve ever done. It gave us the opportunity to really give the world a peek into what makes us so special here at Habberstad.”

-Andrew Habberstad, Dealer Principal

Thirty Second Social Media Cut

Full Brand Feature

About Habberstad BMW

Just before answering his new nation’s call and joining the US Army as an infantry soldier during the Korean War, Howie Habberstad, a Norwegian immigrant with a passion for motorsports, became a mechanic at 16 in 1951.

After returning from the War, Habberstad followed his passion for mechanics and set out on the long road to realize his dream – to build the ultimate motorsport experience for his Long Island neighbors. In 1967, after years of saving pennies from his odd jobs, he purchased a Meyer’s Dune Buggy Distributorship, which provided customers with kits to build cars. After its immediate success, Howie mustered up the courage to purchase a BMW franchise in 1971.

Since, the Habberstad family has become one of the nations most important domestic partners of the BMW brand.

Habberstad BMW

• Trusting LMFNYC to Sell the Bavarian Dream in New York •

“It’s not just a BMW, it’s a Habberstad BMW”

To capitalize further on their hard earned reputation and increase market share, New York’s Habberstad BMW Group tapped LMFNYC to lead a creative campaign that highlighted the Habberstad differentiators : from their expansive inventory and state of the art facilities to their well oiled service department and vibrant sales teams.

The campaign, which included social content used on Instagram, Facebook, Google and the Habberstad Newsletter, was a significant success. Not only did it inspire new faces to come in and inspect the Habberstad operation for themselves, but renewed loyalty among existing clients and rewarded exemplary staff by driving prospects right into their arms.

It was an honor to bring the Habberstad Group, an American BMW institution, to life through video.

Thirty Second Social Media Cut

“This was, by far, the greatest video work we’ve ever done. It gave us the opportunity to really give the world a peek into what makes us so special here at Habberstad.”

-Andrew Habberstad, Dealer Principal

Full Brand Feature

About Habberstad BMW

Just before answering his new nation’s call and joining the US Army as an infantry soldier during the Korean War, Howie Habberstad, a Norwegian immigrant with a passion for motorsports, became a mechanic at 16 in 1951.

After returning from the War, Habberstad followed his passion for mechanics and set out on the long road to realize his dream – to build the ultimate motorsport experience for his Long Island neighbors. In 1967, after years of saving pennies from his odd jobs, he purchased a Meyer’s Dune Buggy Distributorship, which provided customers with kits to build cars. After its immediate success, Howie mustered up the courage to purchase a BMW franchise in 1971.

Since, the Habberstad family has become one of the nations most important domestic partners of the BMW brand.

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© 2024 ALL RIGHTS RESERVED